SEO

Get Basic SEO Set Up With Your Aurora Site
Every Aurora website comes with basic search engine optimization using customer-provided content. Your designer/project manager will complete the metadata f...
Tue, 25 Mar, 2014 at 8:07 PM
What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) is the umbrella term for all that you can do to increase the likelihood that your website will achieve a high return when some...
Tue, 25 Mar, 2014 at 8:08 PM
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) involves structuring a website so that it is found, read and indexed by search engines such as Googleand Microsoft’s Bing. ...
Tue, 25 Mar, 2014 at 8:08 PM
Types of Marketing – From Organic SEO to Paid Advertising
Search engines are constantly scanning the Internet to index web pages. Their web crawlers, also known as spiders or bots, analyze websites and their pages ...
Tue, 25 Mar, 2014 at 8:08 PM
What's Right for Your Website?
Internet marketing comes in many forms – from affiliate-style to display advertising to search marketing initiatives to social and mobile campaigns. What’s ...
Tue, 25 Mar, 2014 at 8:08 PM
Paid Search Engine Marketing Techniques
Paid search can include pay-per-click campaigns, text ads, banner ads, or any other type of paid ad that appears as a search engine result. Look at the sear...
Tue, 25 Mar, 2014 at 8:09 PM
Online Advertising Networks
Major online networks deliver targeted ads to consumers and provide tracking and reporting of impressions or on-page views in ways not possible with traditi...
Tue, 25 Mar, 2014 at 8:09 PM
Keywords Drive Search Engine Optimization
Choosing the right keywords can make the difference between getting found in search and not getting found. That makes keyword research the foundation o...
Tue, 25 Mar, 2014 at 8:09 PM
Quality Search Traffic Delivers Quality Customers
Quality traffic helps convert visitors into customers. But there sometimes is a tendency to emphasize traffic over relevance. Selecting keywords that have t...
Tue, 25 Mar, 2014 at 8:09 PM
Let Your Title Tags do the Talking
A title tag <title> is the single most important on-page search engine optimization element on your site – behind overall content, of course! The...
Tue, 25 Mar, 2014 at 8:10 PM